Telestream sees a 26% increase in cart conversion rate over 6 months Case Study How we achieved 10X ROI for this Software companyTelestream sees a 26% increase in cart conversion rate over 6 months The company Telestream® offers software that allows users to get video content to any audience regardless of how it is created, distributed or viewed. Their flagship products include ScreenFlow (screen recording and editing) and Wirecast (video streaming and production). Their mission? To enable users in a broad range of business environments to leverage the value of their video content. 2The goalsThe goals: ? Increase site conversion rate, sending more traffic to the cart pages ? Increase cart conversion rate, converting more shoppers to buyers ? Maintain or increase the average order v

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