How SikSilk leverages UGC to bring relevance and authenticity to its online store, increasing engagement and sales
How SikSilk leverages UGC to bring relevance and authenticity to its online store, increasing engagement and sales
4 PagesHow SikSilk leverages UGC to bring relevance and authenticity to its online store, increasing engagement and sales 0 MIN READ | PUBLISHED: APRIL 20, 2022 | FASHION & ACCESSORIES Challenge: SikSilk wanted to leverage its valuable user-generated content to bring more authentic experiences to its online store in order to keep customers sticky to their site and turn them into repeat purchasers LEARN MORE Solution: Using Shoppable Instagram, SikSilk could source, curate, and deploy user- generated content that’s sync’d with their product catalog on key pages via widgets to display the product ‘as worn by’ their fans and influencers LEARN MORE Results: Deploying the user-generated content onto their site, SikSilk created a more authentic experience for their online shoppers and within only a few
