How Backflip Studios doubled gross revenue from paid mobile acquisition, thanks to Kochava
How Backflip Studios doubled gross revenue from paid mobile acquisition, thanks to Kochava
6 PagesHow Backflip Studios doubled gross revenue from paid mobile acquisition, thanks to Kochava Summary From primitive flip-phone games, to console mega-titles like Madden NFL, Kevin King’s wide-ranging career in game programming has spanned more than a decade. Yet it wasn’t until King founded his own mobile game studio in 2008—Neon Games—that the true significance of paid user acquisition and attribution became apparent. The company’s casino titles saw 4.5-star ratings and were featured in Apple’s “What’s Hot Now” list. But King recalls how leaning too heavily on the promise of organic appeal and not focusing on paid user acquisition, eventually caused key metrics to “tank,” as he describes it. Fast forward to 2015 and King, a developer-turned marketing manager, is using the lessons
