Case Study

Fraud Console Reduces Click Volume

Fraud Console Reduces Click Volume

Pages 4 Pages

Fraud Console Reduces Click Volume Horse racing and betting go hand-in-hand, so when TwinSpires.com, official Advance Deposit Wagering (ADW) platform for the Kentucky Derby, was looking for an avenue to boost bets from fans, mobile was an obvious choice. They launched the TwinSpires app a few years ago to a healthy following. This year’s install rates seemed exceptionally impressive—until they received an abnormally high invoice that led them to dive deeper into the data behind those installs. Since 1875, the Kentucky Derby has been held at Churchill Downs; this 143-year pedigree was a huge advantage when they launched the TwinSpires app wagering platform for connected devices to complement their web-based product. “Based on our initial success last year, this year’s results seemed to buil

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