Case Study

Fraud Console Protects Ad Spend

Fraud Console Protects Ad Spend

Pages 3 Pages

Fraud Console Protects Ad Spend MobilityWare is no stranger to the gaming vertical. The 27-year-old gaming company has established itself as a creator of fun, eye-catching and classic games for mobile and connected devices. The innovative minds at MobilityWare are behind well-known titles like Solitaire, Hot Streak Slots, Blackjack, Match and Rescue, and more. In addition to mobile, many of their games are available on Apple TV, Apple Watch and iPad. A sophisticated marketer The MobilityWare team started using Kochava for the cornerstone features of Analytics and Attribution and have become adept at configuring attribution and lookback windows to segment their highest-value users. “The granularity of the Kochava tools helps us set the lookback windows that show us who our highest quality u

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