THE DRIVE TO DEVELOP THE DRIVE TO DEVELOP THE DRIVE TO DEVELOP THE DRIVE TO DEVELOP www.jetbrains.com/teamcity What does your company do? BICA STUDIOS is a team that crafts the best gaming entertain- ment to bring enduring and inspiring new brands. We develop great games as a service through a free-to-play ap- proach, allowing millions of players to access new interactive experiences, exciting worlds and know charismatic characters with no initial monetary barriers. Our mission is to make a stand on the entertainment market by exploring current and alterna- tive revenue models. What obstacles or opportunities was your organization faced with? From a business point of view, the company has to deal with market saturation and high UA costs. Another strong concern was the validation of pr

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