CASE STUDY: HOW A BEAUTY & SKINCARE BRAND PARTNERED WITH BLACK & LATINX CREATORS TO GAIN AUDIENCE INSIGHTSTHE CHALLENGE: A sustainably-focused beauty and wellness brand wanted to revamp its brand strategy with messaging, brand positioning, and tactics that would appeal to culturally diverse Gen Zers and young Millennials. To better understand this audience and earn their trust as a brand, first, they needed to collect insight by leveraging creator partners who connected with this audience and had a keen understanding of their followers, values, needs, and aspirations on a community level. Because this brand had worked with Mavrck before, they knew a continued partnership would help them make this introduction to an inclusive group of creators who grasped how social media creates and refle

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