“ With TechValidate, we were able to get around some of the challenges we have with respect to getting a customer to approve a quote, give us a testimonial and move through the process.” Jarod Greene, Vice President of Product Marketing Making the technical human and approachable As vice president of product marketing at Apptio, Jarod Greene knew the SaaS company needed a messaging refresh. The company’s historic product marketing was full of jargon and “tech talk,” an easy trap to fall into as a company offering solutions for executives who need to analyze, monitor and make decisions about their IT spend. “It made sense to the people here but was difficult to break down to the buyer,” Jarod says. The buzzword heavy messaging also made it difficult to onboard new members of t

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