Gong created the ‘Revenue Intelligence’ category to enable revenue teams to gain unfiltered truths about their customer interactions. Customers use Gong for many different use cases– from onboarding and coaching sales reps, to pipeline management, to measuring the success of strategic initiatives. In late 2020, Sheena Badani, senior director of marketing at Gong, faced her own customer information challenge. Responsible for thought leadership, AR, PR, and customer marketing, Badani needed a fast and reliable way to understand Gong’s existing customers better and gain reference support for sales and marketing efforts. She wanted to segment them by use case, and at the same time, capture powerful customer references that align with each use case. “Unfortunately, we weren’t collecting

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