Case Study

Cosmos market research uncovers pet parents’ needs

Cosmos market research uncovers pet parents’ needs

Pages 2 Pages

Cosmos Corporation was founded with a mission of giving back to those in need while enriching the lives of pets and their people by providing high-quality products made in the United States. Four decades later, the family-owned and -operated company is a leader in the pet health and wellness market, with products that are distributed in more than 70 countries. A portion of the company's profits help provide for Gifts of Love International, a non-profit established by Cosmos founder Don Kassebaum Sr. “Making pet- and pet parent-approved products is a core value of the Cosmos team, but we also believe in keeping people first,” Jack Williams, concept development manager at Cosmos, said. “We orient ourselves around serving others with everything we do.” Williams, who is charged with he

Join for free to read