Redis Labs grows customer references by 120X with TechValidate Lisa Contini Vice President Sales Enablement, Redis Labs “One of the challenges I face in my role is that customers no longer need salespeople as early in their purchasing process as they did 15 years ago.” Lisa Contini, Vice President Sales Enablement, Redis Labs How Redis Labs uses TechValidate to strengthen sales enablement and product marketing with case studies and collateral Increase in customer references Data points collected Case studies created 120x 8.5k+ 80+ Enabling the Sales team with case studies and customer insights As the Vice President of Sales Enablement at Redis Labs, which provides in-memory database platforms, Lisa Contini relies on both hard data and the human stories that flow underneath those

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