Apptio.com Executive summary Every competitive organization on the planet must grow revenue, increase profitability, and improve customer experience to survive. To do these things, most look to technology either to gain a competitive advantage or to improve their market leadership. Today, technology supports more than business operations; it creates and protects value. This is why organizations are shifting their IT operating model from one that positions IT as a service provider to the business into one that acts as a strategic partner to the business. This change leverages the power of cloud services for massive scale and elasticity and agile development for continuous delivery, which collectively improves both operational and financial efficiency and empowers technology lead

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