Case Study

How PitchBook uses TechValidate to collect customer insights and enable marketing teams to sell both a product and an experience

How PitchBook uses TechValidate to collect customer insights and enable marketing teams to sell both a product and an experience

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“ Without TechValidate, we’d be spending exorbitant time and energy connecting with clients to get the necessary insights. With how we’re able to get this information at scale, TechValidate pays for itself in the first survey we do every year.” Michelle Mendez, Customer Marketing Manager Uncovering both the qualitative and the quantitative side of customer stories PitchBook, a financial data and technology company that serves as a database of information on companies and investors in the venture capital, private equity, and merger/acquisitions realm, relies on customer stories to fine tune its offerings and bring new customers on board. In a niche, fast-paced industry, time is of the essence. “I needed a scaled way to quickly garner input from our client base,” JoAnne

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