Case Study

How Vanguard Charitable launched an industry-changing tool with Product Concept Analysis

How Vanguard Charitable launched an industry-changing tool with Product Concept Analysis

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“ Being able to develop a tool that was reactive to the full spectrum of viewpoints that our donors represent was the real challenge we needed to solve.” Magda Swanson, Research Project Strategist Meeting the needs of hyperlocal communities Vanguard Charitable sponsors donor-advised funds that seek to make giving easy, convenient and smart. With over 1.7 million registered 501(c)(3) organizations in the U.S. alone, finding an organization that is a meaningful fit can be time-consuming and complex for philanthropists. As one of the largest donor-advised fund providers in the country, Vanguard Charitable wanted to make it easier for their donors to discover nonprofit organizations where their grant dollars would make the biggest difference in response to the COVID-19 outbreak.

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