How agile insights power decisions for UnityPoint Health’s strategic priorities UnityPoint Health operates in nine diverse regions in three states, including hospitals, clinics, and home health. This diversity creates unique challenges for the marketing team. UnityPoint needed a way to understand the different perspectives from across the market to make the best decisions possible for the brand and acquisition strategy. UnityPoint Health estimates Insiders influenced $7 million worth of decisions, including sharpening their 2018 brand campaign, clarifying messaging and naming for a new retail clinic model, and strengthening acquisition using their website. Ongoing, consent-based interaction helps UnityPoint Health prioritize consumer input to de-risk decisions and grow business

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