Supporting advertising revenue streams with detailed insights that go beyond off-the-shelf media metrics for commercial partners The research team at Twitter, lead by Sara Picazo and Hilary Pollack, launched Twitter Insiders. Twitter works with a variety of commercial partners who use the platform as a key marketing channel. As the service evolves, so do the needs of advertisers on Twitter. From creating more impactful campaigns to getting to know audiences they want to build connections with, there is a growing need for insights to inform planning. Twitter needed a way to provide detailed, fast turn-around insights to support their advertising partners, to establish a long-term, consultative relationship. Twitter launched Twitter Insiders to become experts in engaging new and rece

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