Agile, member-first insight accelerates product innovation Member-first is a company-wide mandate from Jeff Weiner, LinkedIn’s CEO, that permeates from his office throughout the organization. The research team needed a scalable and agile way to gather member feedback, inform product development and build on what they already knew from their behavioral data. Having ongoing, agile access to member input through their multiple communities has revolutionized the way they do research at LinkedIn. They’re able to support their entire product organization to improve members’ experience, drive innovation and revenue and reduce the risk of making the wrong decision. Challenge With a members first mandate, the research team had a critical role to play in building empathy for the customer experi

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