Players lead Pennsylvania Lottery’s product life cycle decisions With frequent product launches, in an effort to embed the voice of its players into its product life cycle decisions, Pennsylvania Lottery officials launched PA Lottery Insiders in 2017 – a private online community of Lottery enthusiasts committed to providing honest feedback. Suddenly the Lottery was able to better evaluate and track new product launches, and optimize the gaming experience for players. Based on feedback from the PA Lottery Insiders community, Lottery officials are able to have continuous conversations with players who help the Lottery de-risk decisions, accelerate innovation, and responsibly generate funds for vital senior programs in the commonwealth. Accelerating innovation, optimizing future game de

Join for free to read