Increased the customer satisfaction score of NCM’s preshow (Noovie) by 24% among millennials, NCM’s key audience Eliminated cost of purchasing third- party data because of in-housing the insight Proof of attribution: 17% lift in the usage of a customer’s product after pre and post test of campaign Creating the cinema experience of the future with agile insight NCM needed faster, more agile access to insight from hard to reach and engage moviegoers, particularly millennials. With insight from Behind the Screens they have become the experts on movie-going fans, improved the preshow cinema experience, increased advertising revenue and developed stronger relationships with advertising partners and movie studios. Building a repeatable engagement model delivers insight to im

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