CASE STUDY Marks Supply How a Wholesale Distributor of Plumbing and HVAC Supplies – Marks Supply – Joined the E-Commerce World CLIENT Marks Supply LOCATION Ontario, Canada INDUSTRY Plumbing, HVAC PROJECT E–commerce PROBLEM Two years ago, Marks Supply – a privately owned wholesale distributor of Plumbing, P.V.F., Hydronics and HVAC products – began creating an e-commerce presence. Primarily a brick-and-mortar operation, the company was starting to get pressure from its sales representatives and branch managers in the field, who saw an urgent need to expand its business to the web. With only a static, homegrown website in place at that time, the company knew little about what to look for in an e-commerce partner. What it did know is that, with whatever partner Marks Supply chose, the p

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