CASE STUDY Hirsch Pipe & Supply PROBLEM Since they opened their doors in 1933, Hirsch Pipe & Supply’s motto has simply been “Hirsch has it...” From product selection and customer service to promotions and incentives, they have always prided themselves on having everything their customers want. However, when it came to their digital branch, there were two things the plumbing supplier admitted they didn’t have: a modernized eCommerce platform and better product content. From a usability perspective, their outdated eCommerce technology lacked the functionality and flexibility to best manage their site and serve their customers. With limited user features affecting their efficiency and anticipated security issues coming into play, an upgraded eCommerce platform was a business nece

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