How a customer-centric approach helped Build with Ferguson tailor and optimize its product recommendations Build with Ferguson is a leading online home improvement retailer. Serving as a one-stop- shop for its customers, the company offers a vast range of products – including lighting, bathroom and kitchen fixtures, hardware, and appliances – as well as free expert advice. The Build with Ferguson team is invested in connecting with its customers on an individual level, and this focus extends to how the company designs its eCommerce experiences. To provide memorable customer experiences and present the best possible product recommendations across the site, Build with Ferguson wanted to further improve the discovery experience. And as the company began identifying strategies to b

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