Case Study

GlassesUSA.com deploys a deep learning algorithm to adapt its recommendations to each shoppe

GlassesUSA.com deploys a deep learning algorithm to adapt its recommendations to each shoppe

Pages 5 Pages

GlassesUSA.com deploys a deep learning algorithm to adapt its recommendations to each shopperT welve years ago, the founders of GlassesUSA.com set out to provide high-quality prescription eyewear at a more reasonable price point than others in the market. A decade later, the company cut out the middleman within the manufacturing process and is now the world’s largest online eyewear retailer, offering a variety of prescription glasses, sunglasses, contact lenses, and more to consumers in over 92 countries. Today, with a customer-centric philosophy at the heart of how it operates, GlassesUSA.com personalizes to perfection, using data to inform how the brand serves a diverse base of customers with different tastes, preferences, and optical needs. But after years of optimizing its di

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