American underwear brand supercharges emails with personalized product recommendationsinfo@dynamicyield.com Over a decade ago, the now-founders of a leading American retail brand set out to solve the common frustrations the average consumer faced with men’s and women’s underwear. Now home to premium collections of underwear, undershirts, loungewear, and more, the duo’s products are available in over 1,000 retail stores, in addition to its eCommerce site. As the New York-based company has evolved, it has shifted its focus to overcoming a key challenge: breaking down data silos in order to deliver more memorable experiences and better connect with its customers. And in an effort to deliver highly-personalized recommendations within its emails, as well as across its site, the team

Join for free to read