This article discusses how digital marketers must adapt to the increasing restrictions on the use of customer data, driven by new privacy regulations like GDPR and CCPA. As traditional tracking tools like cookies are phased out, companies need to shift toward a customer-centric, trust-based approach to data management. The article introduces the concept of Data Relationship Management (DRM), which emphasizes transparency, secure data management, ongoing customer dialogue, and a compelling value proposition to maintain and grow access to first-party data in a privacy-first world.

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