How in-depth user research led to a full-funnel redesign for Frontline Solvers Case Study Three months of user research leads to 3 consecutive winning experiments, each with +15% lift in registrations SoftwareFrontline Solvers Case Study Frontline Solvers is a leading vendor of advanced predictive and prescriptive analytics software. It is best known for having developed Solver, a mathematical optimization tool included in Microsoft Excel. But its full product line includes tools for data mining and machine learning, Monte Carlo simulation and risk analysis, and optimization, both inside and outside Excel. Frontline’s tools have been used by more than 8,500 companies, while more than 500,000 students have learned analytics methods using Frontline’s tools in university MBA programs.

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