CASE STUDY The Southeastern Conference Redesign THE HISTORY The SEC has trusted the design and manufacturing talents of Levy for more than 40 years. Levy’s long-stand- ing relationship with the SEC began in 1972. When H. Boyd McWhorter was commissioner of the SEC, Levy’s founder, George Levy approached him with an unprece- dented idea that was nothing short of revolutionary. Previously, the SEC, like many other conferences at the time, had given their champion schools a stipend, allow- ing them to purchase their own trophies. Levy told Boyd his vision that every school who had won an SEC champi- onship should receive uniform trophies that were reflec- tive of the SEC’s brand. Boyd was impressed and soon after, the SEC trophy was born. THE CHALLENGE Redesigning the Tournament Champi

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