trinityinsight.com CASE STUDY WineExpress.com32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 GOAL WineExpress.com is an exclusive shopping extension of the Wine Enthusiast network. The online store sells unique, limited, and highly coveted wine by the bottle and wine gifts to eligible states throughout the U.S. An SEO and UX partner, Wine Enthusiast approached Trinity to manage the platform migration for WineExpress.com as a project separate to our ongoing engagements. The ask was for SEO support in migrating from a homegrown system to a NetSuite SuiteCommerce Advanced platform, and from an m-dot to responsive site. Our task was to ensure a smooth platform migration that minimized short-term performance decreases while maximizing long-term org

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