Case Study
Growth Story: Saving 3 Hours of Productivity per SDR
Vectra needed more accurate data to confidently power its prospecting activities and drive planned growth into new territories, without wasting hours each day slogging through manual, time-consuming research and unreliable information. The Challenge Vectra knows data better than anyone. It has won multiple awards for its innovative use of AI to defend large enterprises’ data against threats and cyberattacks. But data was also Vectra’s largest challenge. Vectra struggled with prospecting confidence, its talented team wasting hours each day on the “grunt work” of target account research like tracking down contact information, manually verifying it, and trudging through the time-sapping scourge of wrong numbers and email bounce backs. As a result of this inaccurate and incomplete