Neustar’s biggest challenge was finding a way to help its sales team be more efficient in sourcing leads, and more importantly sourcing the right kind of leads. The Challenge Neustar’s biggest challenge was finding a way to help its sales team be more efficient in sourcing IT sales leads, and more importantly sourcing the right kind of leads. The sales team was spending far too much time chasing down inaccurate leads, and not enough time closing sales generated from the right opportunities. The Solution With ZoomInfo, the Neustar sales team received access to the targeted leads that they were previously spending countless hours researching and sourcing online. “Our sales team would search various social media sites to find an account or a contact,” said Simon Majak, Program Ma

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