PO Box 2043 | Palm Harbor, FL 34682 | bildandco.com | 800.640.0688 CASE STUDY Grow Occupancy using Digital MarkeOng to Target the Right Customer The Problem While everyone loves high occupancy rates, reaching those much desired 100% metrics is a mul9-step process that begins with a narrow focus: engaging the decision-maker. While future residents may make a unilateral decision to move to a re9rement community, it is oAen a family decision that includes adult children with a vested interest in the long-term care of the resident. A faith-based, mission-driven, not-for-profit senior care provider in Arizona contacted Bild & Co with the intent of increasing engagement with poten9al customers and new residents. They offer independent living, assisted living, skilled

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