The COVID-19 pandemic significantly impacted senior housing occupancy, reaching record lows in late 2020. Despite improvements in safety protocols, occupancy levels may not return to pre-pandemic levels until 2028. To address this challenge, senior living facilities must effectively communicate their enhanced safety measures and differentiate themselves in a competitive market. Strategies include authentic messaging, showcasing safety protocols, leveraging data-based proof, and embracing innovation and technology. Facilities should also engage with residents' families, consider healthcare connections, and provide virtual tours. By focusing on these tactics, senior living facilities can boost occupancy and stand apart from competitors in a challenging environment.

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