Right on Target: Leading Telecommunications Company Focuses on Customers and Becoming One of Australia’s Most-Loved Service Brands “ With Informatica, we have a clear strategy and direction to add value and to engage more closely with our customers.” Director Enterprise Information Management Leading Telecommunications Company Goals Solution Results Deliver on customer expectations for personalized, omnichannel service interactions across websites, phone, email, mobile, and chat Informatica MDM master’s customer data to engage with customers consistently across all channels Enhanced customer experiences and helped build loyalty with personalized service regardless of channel Adapt and stay competitive as market forces transform the Australian telecommunications industry In

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