PO Box 2043 | Palm Harbor, FL 34682 | bildandco.com | 800.640.0688 CASE STUDY Sales Training Yields 5% occupancy and $1.8 Million Revenue Increases The Problem A large Upper Midwest network of 30 communi9es with over 9,000 residents, offering Independent Living, Assisted Living, and Con9nuing Care Re9rement Communi9es (CCRC). With historically high occupancy rates hiHng as high as 97%, the organiza9on found it difficult to achieve these benchmarks with newer developments, and ul9mately reached a low of 87%. To control labor costs, this not-for-profit’s primary sales responsibili9es were assigned to a single individual with responsibility for sales across mul9ple states and dozens of communi9es. Execu9ve directors were expected to manage both opera9ons and sales

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