Groupon: Up To 60% Of Direct Traffic Is Actually Search

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THE PROBLEM Understanding what trafc came from what channel is easier in digital marketing than it ever was in ofine marketing. Digital marketers make rational decisions on the success and failure of campaigns and what to do with the budget based on reliable information from their web analytics tools. But what if the reporting in two of the largest online channels is less reliable than everyone thought? What if 60% of direct trafc, which

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Case Study Groupon

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Case Study

Groupon: Up To 60% Of Direct Traffic Is Actually Search

Groupon: Up To 60% Of Direct Traffic Is Actually Search

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Groupon: Up To 60% Of Direct Traffic Is Actually Search

Groupon: Up To 60% Of Direct Traffic Is Actually Search