1 Groupon’s landing page is a top priority Groupon, the world’s most popular daily deal’s site, was an early adopter in the field of conversion rate optimization, and developed a data-driven culture of rigorously A/B testing key landing pages. Its landing page design team in Germany had tested many different design variations, and was looking for new ways to gain insight into how their designs could be improved from their already highly-optimized baseline. For this, they turned to EyeQuant. A quick test Using the EyeQuant Perception Map, Groupon is able to quickly see if the most important content in the design catches visitors’ eyes right away. On their key landing page, the team learned that the value proposition and call to action were being overpowered by the imagery

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