THE PROBLEM The Network is the leader in providing integrated governance, risk and compliance (GRC) solutions that help organizations mitigate risk, achieve compliance and ultimately, create better, more ethical workplaces. The Network was competing with larger, better-funded providers and needed to be smart and efcient with their content to generate organic search results. THE SOLUTION Adolphsen approached the problem with a competitive content assessment to identify: new content ideas, content gaps, the best content types, content mix, and what was working best for competitors. She did the content assessment by running a competitor content audit, creating a competitor dashboard in BrightEdge, and most importantly performing a keyword audit of competitors. “This is something our

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