THE PROBLEM Seagate is the premier hard drive and storage technology leader in the world and where MacDonald is in charge of content marketing. As content marketing becomes more important for generating organic trafc, it becomes more critical to have a well-dened process for identifying themes, producing content, repurposing content, mapping to the customer journey and most importantly measuring the overall gains from multiple channels. THE SOLUTION “SEO is important for Seagate because one of the ways that we explain to people what Seagate does is through creating great content that they’re looking for. Through SEO we help our customers nd that content by understanding what their behavior is, how they search for things and making sure that it’s easy to nd on the website. One o

Join for free to read