BACKGROUND Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired group workout designed specically to produce results; it is not a gym. While Orangetheory Fitness is a well-known, successful brand, they struggled to digitally promote brand identity and visibility as science-backed rather than a run-of-the-mill gym. Orangetheory Fitness approached The Tombras Group to partner up and grow their SEO strategy using BrightEdge. The goal? Increase awareness and consideration for Orangetheory’s 1,100+ studios by strategically improving their search engine share of voice for key terms related to tness that also included ‘gym’. Tombras conducted a Site Audit using BrightEdge to discov- er ranking for on and off-page content, technical insights, and listings. THE SOLUT

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