THE PROBLEM Cabela’s is a national physical and online retailer of hunting, shing, and camping gear. Farley wants to develop and deploy content that guides customers through their journey to purchase and use experience they sought. With a large catalog of products, Cabela’s needs to prioritize where to put the content marketing focus to maximize results. THE SOLUTION “At the end of the day it’s going to be sales, what drives the dollar. We leverage the BrightEdge platform to look at all of the steps to get to that sale from keyword placement to SERP results, to trafc, and then to sales. The Data Cube has been phenomenal. It allows us to look at where are we in the mix, whewre we stack up against our competitors and informs decisions on frankly getting ahead of them. BrightEdge ha

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