Case Study

Grocery E-commerce Personalization Strategy Whitepaper

Grocery E-commerce Personalization Strategy Whitepaper

Pages 6 Pages

1 civalue.com | The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a decade. But the events of 2020 have accelerated those plans beyond what anyone could have expected. What used to be an important but small part of the business now been put at center stage. There is not a grocery CEO in the world who has not been actively involved in eCommerce operations and planning in the past few months. Our research shows that nearly two thirds of customers have shopped more online during recent months than they did last year, and half of customers are planning to increase their online shopping in the next 6 months. Grocery E-commerce Personalization Strategy Whitepaper White Paper2 civalue

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