The Challenge We were approached by a major European grocery retailer that was looking to deliver personalized content to their shoppers and to monetize the program by allowing suppliers to participate. With millions of loyalty members, they knew they needed to take their customer experience to the next level. They had recently launched an app for their shoppers, and wanted to use it to display personalized offers to shoppers based on their past purchases. They also wanted to highlight deals from the current week’s circular that were most relevant to each shopper. Because let’s face it...who wants to spend time scrolling through dozens of deals in the hopes that one or two might interest them? The company knew they needed a partner that could crunch the data every week to ma

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