1 civalue.com | The ROI of personalization USE CASE Delivering engagements that matter to your customers is about making sure that you give them the right offer, at the right time. But when it comes to showing the ROI of personalization efforts, most companies struggle to show the value within their organization and to align with brands. 2 civalue.com | At one of our customers, a Tier 1 grocery provider in EMEA, we selected a random group of shoppers who take part in the personalization program and compared their activities to a similar group of shoppers who are not part of the program, for a period of 6 months. + 8% revenue increase for shoppers who are part of the personalization program For every $1 invested in personalization, shoppers spend $2-$4 on top x6 more revenue l

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