The white paper explores how the B2B e-commerce landscape is undergoing a digital revolution. Accelerated by the COVID-19 pandemic, traditional sales models are shifting to data-driven online transactions. Millennial decision-makers are driving this change, expecting B2B experiences to align with the convenience of B2C transactions. Key strategies include building user-friendly e-commerce platforms with features like personalization, integrated logistics, and omnichannel capabilities. Success in this space requires businesses to adopt digital-first approaches, optimize logistics, and deliver seamless customer experiences.

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