Case Study
BEST PRACTICES FOR SUCCESSFUL PRIVATE LABEL STRATEGIES
BEST PRACTICES FOR SUCCESSFUL PRIVATE LABEL STRATEGIES Leveraging retail intelligence to identify, launch and manage private label strategies.For the fourth consecutive year, private label in grocery outpaced name brands, with year-over-year sales growth of 13.7% vs. 12.9%, respectively, according to Coresight Research. “If shoppers are won over by price and quality, turning them into permanent buyers, we will likely see a long-term swell in the private- label category, ” Coresight said in the report. Private label brands can generate substantial revenue for retailers: “Store brands surged across all outlets for a record $158.8 billion in private label sales in 2020, even as sales for all brands reached a record $816 billion. Private label units also saw an increase of 7.2%, ma