GolfEtail | Conversions increased sales by 500k in six monthsHere is how we used conversion optimization and SEO to increase revenues dramatically for an Ecommerce site Case Study Background GolfEtail, an online discount golf club site, was intrigued after hearing about McDougall Interactive from a story that Internet Retailer did on McDougall’s ecommerce marketing efforts. After examining the client’s considerable budget and activities, McDougall began formulating a plan to help generate a stronger ROI. GolfEtail was devoting considerable resources to SEO and yet were mostly only ranking for brand terms and had no social presence or A/B testing strategy. Ecommerce Conversion Optimization Strategy Generating 10,000+ visits in six months to a new blog they created was a great initial

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