Mazow | McCullough PC - SEO increased by 5,650%, Millions in SalesMillions of dollars in leads have come from focusing on a handful of key practice areas, using SEO, content, and Google ads Case Study Background Mazow | McCullough, PC was formed in 2003 by Mr. Robert E. Mazow and Mr. Kevin J. McCullough. They are a personal injury law firm dedicated to helping injured persons in Massachusetts achieve fair and just compensation. Challenges We started our engagement with Mazow | McCullough about 10 years ago; the outdated website had lots of duplicate content generated by FindLaw. It appears that FindLaw used to write content, such as a frequently asked questions section, for personal injury attorneys. They would then provide it to many different lawyers for use on their websites. In

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