GolfEtail 2011 | 1,203 Faecbook contest entries, 1,252 likesCase Study Background GolfEtail, a Massachusetts-based discount golf equipment retailer, approached McDougall Interactive in 2011 for a second social media campaign with four goals: • Increase Facebook likes • Increase new email leads • Promote brand awareness of GolfEtail • Increase social media engagement The Solution McDougall Interactive created and managed a Facebook-based social media promotion that had new and existing Facebook fans of GolfEtail pick the winner of the Masters’ Tournament for a chance to win a free Bushnell V2 Slope Edition Long Ranger Viewfinder. We marketed the promotion in the following ways: • A targeted and evaluated email blast sent out to GolfEtail’s existing email subscribers. • Daily announcem

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