How Blue Hills Bank increased leads by 55%
How Blue Hills Bank increased leads by 55%
4 PagesHow Blue Hills Bank increased leads by 55% [Case Study]Our landing page design, SEO, blogging and technical web edits beat a much larger agency’s results Case Study Background Blue Hills Bank is a full service community bank headquartered in Hyde Park, Massachusetts. With over $2.7 billion in assets, they operate 11 branches in Boston, Dedham, Hyde Park, Milton, Nantucket, Norwood, West Roxbury and Westwood. They were recently purchased by Rockland Trust. Challenges The bank’s previous digital marketing agency was achieving great visibility on the channels responsible for driving leads. The site also had tech issues holding back rankings. Bank Marketing Strategy Blue Hills Bank has a a full suite of consumer banking products including checking accounts, mortgage loans, equity line
