GolfEtail Social Media Marketing 2010 [Digital Marketing]Case Study Background GolfEtail, a Massachusetts-based discount golf equipment retailer, came to us in July 2010 with three goals to meet: • Increase Facebook ‘likes’ • Promote brand awareness of GolfEtail • Engage readers in GolfEtail’s social media The Social Media Marketing Strategy and Solution We created and managed a Facebook-based social media promotion that asked entrants to pick the winner of the PGA Championship after liking the GolfEtail.com Facebook page. Participants were entered for a chance to win a free TaylorMade Burner Driver. We marketed the promotion in the following ways: 1. A targeted and evaluated email blast sent out to GolfEtail’s existing email subscribers: • Initial blast sent with 3 different subject

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